Guides by topic
Guides on marketing email
Sending marketing email the way mailbox providers ask: consent with double opt-in, one-click unsubscribe, and whether your CRM should send it.
3 guides, each working in any tool.
Guides
- One-click unsubscribe: what Gmail and Yahoo ask of sendersWhat the List-Unsubscribe and List-Unsubscribe-Post headers do, what Gmail and Yahoo require of bulk senders, and how to test your own email. 9 minute read.
- Should your CRM send your marketing email?When a small business should send marketing email from its CRM, what two tools cost in time, the consent rules, and a checklist. 8 minute read.
- Double opt-in email: what it is and how to set it upSingle vs double opt-in, what a confirmation email proves, what to keep as a record of consent, and what to do with sign-ups no one confirms. 6 minute read.
Beside these guides
- Marketing email in ContactRollCampaigns, sequences and A/B tests.
- Email signature generatorA plain signature, copied in one press.